META Tag

seohelpdesk — Fri, 18 May 2007 10:11:21 +0000

Meta Tags :

Meta tags are tags, which are embedded in the HTML code of a page, you should insert the META tag element at the top of your document, just after the element. The basic syntax for Meta Tags is: <HEAD> <TITLE>Your Page Title Goes Here

Tips on META Description Tag :

1. Write it in sentence structure.

2. Should be relevant to the similar 25-30 words (under 150 characters) description of the first text within the visible page.

3. Don’t repeat your keywords more than 3 times in description tag, If you need, make alternatives (e.g. ‘book’ and ‘books’ can be used 3 times each).

4. Minimize the use of “stop words” such as “and, the, of”.

5. Keyword phrases that appear earliest in the Meta description will generally receive higher ranking value.

6. Try to include this tag in all pages by describing the content and it should be unique.

7. Don’t load your Meta description with only keywords.

8. Strive for 6%-20% keyword density.

9. Use different Meta Description tag for each pages.

Tips on META Keyword Tag :

1. Keep 100 to 200 characters to get better results.

2. Start with the most important and then proceed to less important.

3. Use keywords/Phrases.

4. Don’t repeat any word more than 3 times.

5. Don’t place repeated keywords close together.

6. If your site has content of interest to a specific geographic location be sure to include the actual location in your keyword Meta.

7. Use keywords that are actually on the page and reflect the essence of your content.

8. Try to use keywords in your Meta keywords tag with comma, not by space.

9. Try to use small case in keyword/phrases.

(e.g. replace the keyword phrase – “Website Design” with “website design”).

10. Srtive for 4%-10% keyword density.

SEO help desk

The Main Body Text

seohelpdesk — Wed, 09 May 2007 10:47:40 +0000

Tips for Main Body Text

1. Keyword prominance: make sure to put the most important keywords into a carefully crafted paragraph at the beginning of your HTML page. Prominence is how close to the start of the area that the keyword appears, In general, a keyword that appears closer to the top of the page or area will be more relevant.

2. Keyword Density : If the page contains less than 500 words, keeping 1%-3% of those words is better, If the page contains more tha 500 words, keep 3%-5% of the overall content.

3. Try to provide a minimum word count of 250 and a maximum of 750 words on each page.

4. Use CSS instead of tags.

5. Get rid of the java script in the code and put it in an external file.

6. Avoid image buttons, Javascript links and keep it as pure text links.

7. use heading tags (

,

…..

)

Most search engines dictates the

,

tags and if you are using these, the text in between this tags must be more important.

eg:

Search engine marketing tips

By default heading tags are not prettiest in terms of formatting , but you can override the default look by using CSS. See the example of styleshee below:

Search Engine Optimization